About Me
Hello, I’m Mert Furkan Ergüden. With years of experience in entrepreneurship, training, and software solutions, I help individuals and businesses achieve their goals. My background in business and entrepreneurial spirit shape the way I approach every project.
As the founder of GET Software, I strive to make a difference in the world of entrepreneurship by harnessing the power of technology and software. I’m passionate about supporting businesses on their digital transformation journeys, bringing new ideas to life, and helping people unlock their full potential.
Portfolio
Digital Transformation Platform Product Lead | Muğla Chamber of Commerce and Industry
Problem:
To digitize manual and time-consuming processes such as membership fee payments and document requests for chamber members, increase operational efficiency, and enhance member satisfaction.
Strategy and Actions:
Developed a product vision from scratch by analyzing member needs and managed the entire project lifecycle. Conducted regular feedback meetings with stakeholders (chamber management and members) to identify requirements. Defined the MVP (Minimum Viable Product) scope and led the full-stack development process.
Digital Growth and Training Strategist | Bfit
Problem:
Despite Bfit’s strong brand awareness, organic search traffic and lead generation were below expectations.
Strategy and Actions:
Developed a data-driven SEO strategy, managing keyword analysis, on-site optimization, and content marketing initiatives. Designed and delivered in-house training sessions on “Digitalization and SEO Fundamentals” to ensure sustainable organic growth.
Results (Impact):
Organic search traffic increased by 150% within the first 6 months.
Achieved an 30% first-page ranking rate for targeted keywords.
Qualified lead generation through the website grew by over 60%.
Training Program Developer and Instructor | KOSGEB
Problem:
Young entrepreneurs lacked essential knowledge in business planning, marketing, and financial management needed to bring their business ideas to life.
Strategy and Actions:
Designed from scratch the training program titled “From Idea to Company: Modern Entrepreneurship” tailored to the needs of young entrepreneurs. Developed interactive presentations and workshops covering topics such as business model canvas, MVP development, and digital marketing. Delivered training to over 100 aspiring entrepreneurs across more than 5 cohorts.
Founder & Head of Product | GET Software
Problem:
Small businesses, especially in [e.g., logistics], faced operational inefficiencies and needed a modern, user-friendly, and scalable SaaS solution to address these challenges.
Strategy and Actions:
Identified a market gap, founded the company, and developed the product vision. Conducted customer interviews and market research to define the product roadmap. Managed development processes using Agile methodologies, built the team, and led the go-to-market (GTM) strategy. Oversaw all operational, financial, and marketing activities to ensure sustainable growth.
Backend Development Curriculum Designer | Miuul
Problem:
Students starting a software career needed practical backend development skills that go beyond theoretical knowledge and can be applied in real-world projects.
Strategy and Actions:
Analyzed the learning needs of the target audience (absolute beginners) and designed a project-based Backend Development curriculum. Created the course content, video lessons, hands-on exercises, and evaluation projects from scratch. Structured the curriculum to teach students not only how to code but also how to think about the backend architecture of a software product.
E-commerce Transformation Project Lead | Goca Moğla
Problem:
The company, heavily reliant on traditional sales channels, needed a comprehensive e-commerce strategy and infrastructure to compete in the digital market and establish a new revenue stream.
Strategy and Actions:
Developed the company’s digital transformation roadmap. Conducted customer journey mapping and market analysis to identify the requirements for the most suitable e-commerce platform for the target audience. Led the development of a custom e-commerce software from scratch, planning inventory management, payment systems, and logistics integrations. Managed post-launch digital marketing and SEO strategies to drive platform growth.
Discover Your Potential with Entrepreneurship, Training, and Software Solutions
If your team, company, or personal projects need professional software consulting, you’ve come to the right place! I provide tailored solutions to meet your needs, optimizing your software processes and accelerating your digital transformation.